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ESP Guitars

1 Apr 2014, 09:34

ESP Guitars 2013-2014

ESP Guitars is planning a major rebranding exercise in 2014. The company will be bringing its existing Standard series to a close, and calling the new guitars E-II. The new branding also brings with it approximately a 20 per cent drop in suggested retail pricing across the range, which retains - and builds on - the existing model line.

Perhaps more significantly, the only guitars to bear the full ESP branding will be those that are built in the Japanese Custom Shop. With various sub-brands and a vast model range, it is easy to be confused by ESP's catalogue.

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